Paula has a Ph.D. in Management, and she is a University Hospitality Management Programs Coordinator, university professor and researcher at Lisbon University.

She has a long professional career as a top management executive with experience in multinational companies, involved in multicultural projects at European, Asian, and African markets.

Her research interests are focus on Japanese culture, and Senior “IKIGAI”, Hospitality and Tourism Management connected with Active Ageing, Customer Satisfaction, Sustainability, Wellbeing and Circular Economy.