Forthcoming Event
The Mechanisms Underpinning Ageism: From Stereotype to Discrimination From concept to mechanism: how age-based assumptions become consequential
About the Speaker
Dr Hannah Swift — University of Kent, United Kingdom
Dr Hannah J. Swift is a Reader in Social and Organisational Psychology and currently serves as Programme Director for the Organisational and Business Psychology MSc at the University of Kent. She is a leading expert in ageism and behaviour change.
She has received over half a million pounds in research funding from UK research councils (including UKRI, ESRC and Innovate UK) and has authored reports on age prejudice and discrimination for the UK Government Office for Science, the Equality and Human Rights Commission, the Department for Work and Pensions, the British Medical Association, Age UK, and the Centre for Ageing Better.
Working with Professor Dominic Abrams and colleagues, she developed a national barometer to measure prejudice and discrimination in Britain (published by the Equality and Human Rights Commission), and she regularly provides training and advice on age equality and diversity for small businesses, corporates, local authorities and charities. Her research on experiences of ageism, attitudes to age, and the consequences of age stereotypes has been published in over 30 papers in top-ranking psychology and gerontology journals. More recently she is conducting research projects on ageism in fashion, and she is exploring people’s experiences of fulfilling work.
Her work has received media coverage over the years, appearing on BBC, ITV, LBC and Sky News, as well as in magazines from Top Santé to Forbes.
Convenor: Prof Jaco Hoffman
Please note that this is a Hybrid event. We welcome colleagues to 45 Banbury Road or on line via Zoom:
https://us02web.zoom.us/j/89133708250
This event is part of a seminar series:
Michaelmas 2026 Seminar Series: When Age Differentiation Becomes Age Inequality: Rethinking Ageism
Ageing is universal. But what age comes to mean — and the consequences those meanings have — is socially shaped. This eight-week online seminar series from the Oxford Institute of Population Ageing rethinks ageism across the life course, encompassing younger as well as older people while recognising that their experiences, structural positions and relations of power may differ. ...
Event Details
22 October 2026 14:00 - 15:00
Location
Online & 45 Banbury Rd

