New publication by Adela Balderas-Cejudo and George W Leeson- Senior Tourism and Customer Experience: Links and Opportunities in The Routledge Handbook of Tourism Experience Management and Marketing.
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents.
Further details: The Routledge Handbook of Tourism Experience Management and Marketing
