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Dr Adela Balderas Cejudo

Research Fellow;

Adela returns to the Institute as a Research Fellow. Prior to this she was an Academic Visitor for the periods 8 - 18 February 2017 and June-September 2015.

She has successfully defended her doctoral thesis "Senior tourism: determinants, motivations and behaviour in a globalized and evolving market segment" at Deusto Business School, San Sebastian, Spain.

Adela Balderas is a Professor at Cámarabilbao University Business School, Lecturer at ESIC Business & Marketing School,  Assistant Professor at Bachelor Degree in Gastronomy and Culinary Arts,  Basque Culinary Center - University of Mondragon, Spain and Master's Director at the same faculty. Consultant for the hospitality industry in marketing, business and communication skills, she has a wealth of teaching experience at the undergraduate and graduate levels. She is a Guest Lecturer at several International Universities and Speaker at International and National companies.  Adela researches senior tourism,  its contribution to an active and healthy ageing.