Adela returns to the Institute as a Research Fellow. Prior to this she was an Academic Visitor for the periods 8 - 18 February 2017 and June-September 2015.
She has successfully defended her doctoral thesis "Senior tourism: determinants, motivations and behaviour in a globalized and evolving market segment" at Deusto Business School, San Sebastian, Spain.
Adela Balderas is a Professor at Deusto Business School, University of Deusto (Spain) and Professor and Master´s Director at Basque Culinary Center - University of Mondragon, Spain. Consultant for the hospitality industry in marketing, business and communication skills, she has a wealth of teaching experience at the undergraduate and graduate levels. She is a Guest Lecturer at several International Universities and Speaker at International and National companies. Adela researches senior tourism and leadership and communication skills.
Links to publicly accessible reports; academic publications available on request.
- The market power of older travellers and how they are portrayed: a practical approach to an increasing market segment
- Tourism preferences of seniors and their impact on healthy ageing,
- Resilience of Tourism Employees
- Reinventing your leadership : 12 keys to manage teams
- Gastronomic tourism and the senior foodies market
- Senior Tourism and Customer Experience: Links and Opportunities
- Aging Well.
- Senior travellers: travellers and its role on an active and healthy ageing
- Senior Foodies: A developing niche market in gastronomic tourism
- Senior Travellers: an Emerging Market Segment in Gastronomy Tourism
- Senior Tourism: Determinants, motivations and behavior in a globalized and evolving market segment
- Continuing and Emerging Trends of Senior Tourism: A Review of the Literature.
- Senior tourism: An emerging and attractive market segment for destinations
- Changing trends in the baby boomer travel market: importance of memorable experiences
- The Silver segment: a case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry
- Senior Tourism and Hospitality Industry: Challenges and Opportunities for improving the Customer Experience of an evolving market segments
- Leisure Travelling and its Link to an Active and Healthy Ageing
- Senior Tourism: Towards and Active and Healthy Ageing
- The Strategic Impact of Country of Origin on Senior Tourism Demand: the Need to Balance Global and Local Strategies