Publications
The market power of older travellers and how they are portrayed: a practical approach to an increasing market segment
Category: Book chapters
People:
Balderas-Cejudo, A.., & Leeson, G. W. (2022). Capítulo 7. The market power of older travellers and how they are portrayed: a practical approach to an increasing market segment. In La gestión turística del patrimonio: una visión multidisciplinar (p. 165). Aranzadi Thomson Reuters.
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