Skip to main content

Publications


The Silver segment: a case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry


Category: Book chapters


People:

Adela Balderas – Cejudo and Olga Rivera-Hernaez (2017) “The Silver segment: a case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry” in Gursoy, D. (Ed) The Routledge Handbook of Hospitality Marketing.

 


More information