Publications
The Silver segment: a case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry
Category: Book chapters
People:
Adela Balderas – Cejudo and Olga Rivera-Hernaez (2017) “The Silver segment: a case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry” in Gursoy, D. (Ed) The Routledge Handbook of Hospitality Marketing.
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