Financial Times reports Norber Meiners Research on Ageing and Marketing.
'Norbert Meiners, a visiting research fellow at the Oxford Institute of Population Ageing and a specialist in older audiences, notes that the advertising industry has been slow to recognise that it needs to adapt to demographic changes, particularly in Germany, where the median age is already above 45. In contrast, “the average age of staff at ad agencies is 33 years,” he says, and only 5 per cent of ad agency staff are over 50'.
> Read Financial Times article: ' Advertisers turn silver into gold'
