Publications

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Destination selection by aging travelers: a literature review

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Category: Journal Articles

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People:

• Chandra, Vimal
• Meiners, Norbert

Verma, V.; Kaur, S.; Meiners, N. (2022) Destination selection by aging travelers: a literature review. Capa, 15(3).  DOI: https://doi.org/10.12957/rqi.2022.65629

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Purpose: Today, the rapid increase in the population of Golden Agers has rapidly increased the concept of "gray-pride". According to World Age Structure (2018),the population aged 55-64 was estimated at 8.84%, while the population aged 65 years and above was estimated at 9.06%. With their growing interest in adventurous activities, the tourism industry has begun to understand the importance of this 'forgotten' niche. The unique wants and needs of this group have necessitated understanding the different factors that influence travellers among Golden Agers to select a particular destination. Thus, this paper studies the impact of such different factors on aging travellers.

Design/methodology/approach: Since the paper is qualitative in nature, different studies conducted between the time period 2016 and 2020 were reviewed and classified according to the factors considered for the study.

Findings: The factors such as age, demographics and geography of the location, and activities likely to be undertaken strongly influence tourists, while factors such as facilities provided by internet and "Homestay" also had an influence.

Originality/Value: Today's Golden Age is active, energetic, and has unique needs and desires, specifically when it comes to travel. Marketers and  academics alike have considered this group as a "minor niche". While, given their growing population and inclination to travel, few studies have been conducted to understand different factors and their impact on the Golden Age, a combined study ofsuch factors has hardly been addressed.

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