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Handbook of Tourism and Consumer Behaviour


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Handbook of Tourism and Consumer Behavior (2024) Edited by Danni Zheng,  Metin Kozak,  Kadir Has University, Turkey and Jun Wen. Edward Elgar Publishing, ISBN: 978 1 03530 979 5 Extent: 318 pp


This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services.

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